Liberating creativity: why your business has to find a way
“Being creative isn’t an abstract concept or a pursuit for an exclusive minority. It’s simply a way to think through problems and do things differently – and everyone must take ownership, says LBS’s Richard Hytner.
Most people rely on proven theories and models to make sense of the world and to help them predict outcomes. But when leaders refuse to consider embedding creativity into their cultures, they can paralyse or even kill their organisation.”« Back to Media Articles