Media Article
Interview with Sir Alex Ferguson

The world’s most decorated football manager, Sir Alex Ferguson, divulges the secrets of his winning ways to Richard Hytner, Adjunct Professor of Marketing at London Business School. In the interview, and accompanying article published in the London Business School Review, Sir Alex gives us his view on sacrifice, control, the importance and qualities he looked for in his deputies and his embrace of youth.
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View London Business Review article online
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